About Anastasia Beverly Hills

Founded by Romanian-born beauty entrepreneur Anastasia Soare, Anastasia Beverly Hills (ABH) revolutionized the industry with her patented Golden Ratio® eyebrow shaping method. What began as a flagship salon in Beverly Hills has evolved into one of the most prestigious global beauty brands, known for its cult-classic brow products and professional-grade makeup palettes.

Our Mission

Our mission is to recreate the professional beauty experience at home through innovative formulas and essential tools that empower every individual to achieve balance, symmetry, and flawless beauty.